Privacy Policy


Casella Wines Pty Limited ABN 96 060 745 315 (“Casella Family Brands”) and its related Businesses including “Peter Lehmann Wines”, “Brand’s Laira Wines”, “Casella Wines”, “[yellow tail]”, “Morris of Rutherglen” and “Baileys of Glenrowan”(“Related Businesses”) are committed to respecting and protecting the privacy rights and personal information of all visitors to our websites. This privacy policy is intended to provide you with information on how we collect, use, disclose and store the information that you provide to us through our websites so that you can make appropriate choices for sharing information with us. In addition to our Privacy Policy, we are bound by the Australian Privacy Principles (APPs) and Notifiable Data Breaches Scheme set out in the Privacy Act 1988 (Cth) (the “Privacy Act”). Casella Family Brands will only collect, use or disclose your personal information in accordance with this policy and the Privacy Act.

A copy of the Australian Privacy Principles may be obtained from the website of The Office of the Australian Information Commissioner at

Personal information includes information or an opinion about an individual that is reasonably identifiable. For example, this may include your name, age, gender, postcode and contact details. It may also include financial information, including your credit card information.

This policy applies only to websites maintained by Casella Family Brands and it Related Businesses. We may create links to the websites of our promotional partners, licensed software publishers or other entities whether or not they are owned or affiliated with Casella Family Brands. Although we use reasonable endeavours to only provide links to websites that meet similar standards for maintaining each individual's right to privacy, this policy does not apply to third party websites and we are not responsible for, or accept any liability in respect of, any content appearing on these websites or the use of any information (whether personal or otherwise) provided to such websites. Conversely there may be third party websites that contain links leading to one of our websites. We cannot control these links nor are we responsible for any content that appears on the websites that contain such links.

Collection of Personal Information through our Websites

We will only collect and hold your personal information for what is reasonably necessary for our business function and activities which includes:

  • Our E-Commerce Stores;
  • Member/VIP applications;
  • Competition/entry forms;
  • Online promotions;
  • 3rd party promotions;
  • Cellar Door feedback; and
  • Social media channels.

We usually do not require that visitors reveal any personal information such as name, address, telephone number, email address and/or hardware/software information in order to access our websites. However, visitors who do not wish to share personal information may not be able to access certain areas, purchase our products online, or participate in certain activities (such as entering a promotion) that require registration.

Should you wish to purchase our products via our online store we may require the following information to complete your purchase:

  • Name;
  • Age and/or date of birth;
  • Address;
  • Telephone number;
  • Email address;
  • Postcode;
  • Payment Information;
  • Purchase history and saved items; and
  • Your customer reference number or loyalty card number.

Although information may be required to participate in certain promotions offered through our websites, participants provide information on a voluntary basis only. Generally, we may wish to collect personal information for the purpose of; participation in online competitions or other promotions; responding to questions or comments sent through our websites; improving our websites and the services and products we offer you.

Should you wish to participate in certain promotions offered through our websites, we may ask you to provide the following information:

  • Name;
  • Age and/or date of birth;
  • Address;
  • Telephone number;
  • Email address;
  • Postcode;
  • Gender;
  • Store where product was purchased;
  • Product purchased; and/or
  • Proof of purchase.

Collection of Demographic Information

From time to time we will offer visitors the chance to answer questions about their favourite products and other topics. This general and demographic information (e.g., gender, State or Territory and date of birth) is collected anonymously and will not be linked to any personal information, through cookies or other methods, without the approval of the user. (To learn more about what "cookies" are and how we may use them, please see the section below titled "Cookies".)


Cookies are small files that a website can transfer to a visitor's computer, TV, mobile phone or other devices to help tailor and keep records of their visit to the website. Cookies allow website operators to better tailor website visits to individual preferences. The use of cookies is standard on the Internet and many major websites use them.

We may use cookies in certain areas to improve your experience when visiting our websites. They may be used to anonymously track interest and collect aggregate information on various parts of the websites.

If you prefer not to receive cookies you can adjust your Internet browser to refuse cookies or to warn you when cookies are being used. However, most of our websites will not function if cookies are turned off. We therefore strongly recommend that you leave cookies fully functional. 

Log Files

We may use log files to gather statistics about our users' browsing habits and to assess overall website activity, including how many "hits" a particular web page is getting. These entries are generated anonymously and enable us to track interest in specific promotions, troubleshoot technical concerns and provide you with content that is most interesting to you. We also use the log file entries for our internal marketing and demographic analysis, so that we can constantly improve the online services we provide you. Log files are used internally only and are not associated with any particular user, computer or browser.

Where Your Information is Stored

We may store your information in hardcopy and/or in electronic form on servers that are located within Australia. We take reasonable steps to protect the personal information we hold from misuse, interference and loss, and from any unauthorised access, modification or disclosure.

When your Personal Information is no longer needed for the purpose for which it was obtained, we will take reasonable steps to destroy or permanently de-identify your Personal Information.

How We Use Your Information/Purpose for Your Information

Personal information, which we collect for a particular purpose through our websites, will be saved and used only for that purpose, unless the participant chooses to opt in to one of the programs outlined below or opt in to receive future communications from Casella Family Brands (and its related Businesses) and/or other named third parties regarding product information, offers and promotions. If you opt in to receiving communications from the named third parties, we will share your personal information with those third parties for the purposes to which you agreed.

When you have provided personal information for a particular purpose, we may disclose your information to certain third parties that we have engaged to assist us in fulfilling your request and in maintaining our database records. This includes, but is not limited to, data management companies. These third parties are permitted to use the personal information only for the particular purpose for which they were asked to assist.

Casella Family Brands does not use or disclose personal information for purposes other than the identified purpose for which it is collected, except with the consent of the individual or as required or permitted by law.

Additionally, we may also use non-personal information provided by you for marketing and demographic analysis. Such analysis may be conducted by us or by an outside firm hired by us. These studies are for internal purposes only in order to help us improve our websites and products to better meet your needs. We may share non-personal information and behavioural data for marketing purposes.

We use personal information for a variety of purposes to effectively conduct our business, including to:

  • Provide our customers and prospective customers with information about us and our products and services;
  • Gain an understanding of our customers' needs in order to provide better products and services and maintain our high levels of customer service;
  • Conduct research and development;
  • Comply with our legal and regulatory obligations;
  • Manage our relationships with our suppliers and stakeholders;
  • Consider job applicants for current and future employment; and
  • Evaluate marketing activity.

We may also use your information for other purposes required or authorised by or under law (including purposes for which you have provided your consent).

To help us carry out these activities, from time to time we disclose personal information to other persons including:

  • Global distributors for Casella Family Brands and its related bodies corporate;
  • Third party agencies

We will take reasonable steps to ensure that these third parties are bound by privacy obligations in relation to your personal information. Some of our contractors and suppliers to whom your personal information may be disclosed are located overseas.

Access to your Personal Information

You may access the Personal Information we hold about you and to update and/or correct it, subject to certain exceptions. If you wish to access your Personal Information, please contact us in writing. We will not charge any fee for your access request, but may charge an administrative fee for providing a copy of your Personal Information. In order to protect your Personal Information we may require identification from you before releasing the requested information.

Accuracy & Security

We seek to maintain reasonable security measures in order to attempt to protect against the loss, misuse or alteration of personal information under our control. Although we strive to protect your personally identifying information, we cannot guarantee the security of any information you transmit to us through or in connection with our websites or that we store on our systems or that is stored on our service providers' systems. Furthermore, to the extent permitted by law, Casella Family Brands accepts no responsibility and/or liability for any such disclosures of your personal information.

How you can make a complaint or enquiry

Please forward complaints and enquiries in writing to:

Casella Family Brands, Customer Services Department
Tel: +61 2 6961 3000
Mail: PO Box 281, Yenda NSW 2681

Casella Family Brands will endeavour to address these issues within 72 hours of receipt.

Contact Us

For further information on our privacy policy, or for questions on information that we may have collected from you, or should you wish to have your name removed from our mailing list, or if you wish to update or amend any of your personal information that we may be in possession of, please contact us by either of the following methods and we will be happy to review, update or change your record status as appropriate:

Tel: +61 2 6961 3000
Mail: PO Box 281, Yenda NSW 2681

By using our websites, you signify your assent to Casella Family Brands Privacy Policy. If you do not agree to this policy, please do not use our websites. We reserve the right to make changes to this policy. If we make a material change to this privacy policy, we will notify you by posting the change on our websites or in this Privacy Policy and, if necessary, give you additional choices regarding such changes. Please check back from time to time to ensure that you are aware of these changes. Your continued use of our websites will signify your acceptance of these changes.


Privacy Policy last updated: 14 June 2024